TEMSI provides merchandising and sales promotions services to various consumer brands in the industry, ensuring that consumer goods are capturing its target markets through effective shelf display and promotions. With its mission to be the highly efficient and cost-effective choice, Temsi aimed to rebrand to better represent its identity.
A tree was used to symbolize Temsi’s growth and stability in its 20 years in the business. It only continues to expand, as represented by its branches. Each branch communicates a different meaning: a strong core blue branch, a light blue one for the ecosystem it creates and the little sprout for its ventures. The logomark also forms the letter “T” for Temsi.
This logo was applied along its different collaterals, creating dynamic and consistent brand identity.