Client: Byte Site
Byte Site, an internet café that can be found all over Quezon City, offers several other services apart from internet access: printing, laminating, etc. It is also open 24 hours, which is a unique feature of a computer shop that is not aimed at gaming.
With this, they wanted to better reach their clients: students who need late night computer services, and customers who are not tech-savvy or do not have computers of their own, and need to get in touch with their families abroad.
The rebrand aimed to improve on their mascot design, while retaining current clients and attracting new ones. We made Byte Site friendlier, much like a next-door neighbor who is always willing to help, especially those who are not tech-savvy.