Client: Bank Marketing Association of the Philippines
Creative Agency and Production House: Vitalstrats Creative Solutions
The Bank Marketing Association of the Philippines or BMAP is an organization of banking institutions which seeks to upgrade the practice of bank marketing in the country.

BMAP was organized on February 27, 1974. It was duly registered with the Securities and Exchange Commission on August 19, 1974 as a non-stock, non-profit organization. It has grown into a membership of some 46 banking institutions over the last 25 years.
We created a video that introduces the different categories of BMAP’s Bank Marketing Awards, which seeks to recognize the Philippines' best practices of brand and product marketing in the Philippine banking industry.

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